One of the leading software providers of the industry, Microgaming, announced the launch of a new product – Android Air Platform. It has been introduced by the company to excel in the fast growing market of mobile gambling. The new platform is compatible with Android based smartphones and tablets.

Eight Top Microgaming Games Available in the New Product

Android Air is an Adobe based application. It offers a package of 8 games from the portfolio of Microgaming. The games are already popular among online gamers. By the end of this year, the software provider aims at adding ten more games to Android Air. A wide variety of popular Microgaming games will be made available to Android customers. The games can be updated via WiFi in place of 3G. This feature is similar to the Viper Casino software, available in online casinos.

New Platform to be Made Available in Easy to Navigate Lobby

Microgaming offers an extremely easy to navigate lobby, through which players can access the games included in Adobe Air platform. Features like registration and banking are made available in a user-friendly mode in the new lobby. The new platform will also have some of the best marketing tools by Microgaming. Some of these are Bonus Balance, Player Communication Manager and Player Grouping. Players can access these features in the new platform, as it is linked directly with the gaming server.

Microgaming Intends to Grow in the Mobile Gambling Industry

Microgaming is a leading brand in the online gambling industry. Having realized that mobile gaming is one of the fastest growing sectors of the gambling industry, Microgaming wants to be at its forefront. Neill Whyte, the chairperson of Product Channels of Microgaming said that the key growth strategy of Microgaming in the past few years has been securing a place in the mobile gambling industry.

With a wide range of products, the company already boasts of a strong share in the market. The chairman of the company also said that the popularity of mobile gambling over the past one year has been overwhelming owing to the wide-scale use of smartphones. These devices are highly popular in developing nations, creating a wide scope for software providers like Microgaming.

Microgaming's New Product Expected to Create an Impact on Gaming Industry

Whyte said that the new product from Microgaming will have a good impact not only on the mobile gambling market but also on the gaming industry as a whole. Microgaming holds a strong reputation in the industry for being the provider of a large number of popular games. This will aid Microgaming significantly in reaping the benefits of the fast growing market of Android based smartphones.

Since the launch of Microgaming over 10 years ago, more than 600 games have been created by the brand. The software has been made available to Microgaming customers in more than 24 languages. Some of the products offered by Microgaming include bingo, poker, casino games, online roulette, progressive jackpots, live dealer games and other varieties. The software provider is known for offering the highest payouts in progressive slots.