The leading operator of mobile gambling services, Probability, recorded a significant rise in its sales, according to latest reports. Probability offers casino, bingo and online slots games for mobile gambling. It is the leader in high volume, low stakes offerings in the mobile gaming market. The average size of bets placed with 'Probability' is £1. The average daily turnover of the company is about £500,000.

Charles Cohen States that Probability has been Recognized for its Hard Work

The chief executive of Probability, Charles Cohen, stated that the firm is getting rewarded for the efforts it has put in on improving its services. According to latest reports, there has been a significant rise in the sales of the firm. Inspite of large investments made by the company on marketing campaigns, high profits have been recorded.

Probability's broker chalked out a plan for the company for its future ad campaign expenses. According to Cohen, the short-term investments on adverts will bring in long-term rewards for the company and hence cannot be compromised on.

Cohen says Things Have Been Taking Shape at Probability in the Past 12-18 Months

A turning point for 'Probability' was last summer when a host of smart phones and tablets were launched in the market, according to Cohen. The new categories of smartphones and tablets came with sophisticated technologies capable of supporting casino, bingo, online roulette and online slots games offered by Probability.

A major platform development project completed by Probability resulted into a significant fall in the overhead costs of the company. A big portion of the fixed costs that Probability has to bear goes for paying software developers.

The license it received for remote gambling in Gibraltar allowed Probability to add to its savings considerably. New customer support service has been established by the company in the UK.

Probability Struggled in the Initial Few Years in the Industry

Cohen stated that the initial few years had been difficult for Probability. However, since the last summer, the company experienced an exponential growth. Probability is now a leader in the market for mobile gambling services. However, costs associated with maintaining gambling firms according to standards set by regulatory bodies are pretty high. With regulations becoming stricter, quite a large sum goes for due diligence and up-front costs. Hence start-up firms find it difficult to obtain and maintain licenses.

Marketing Strategies Lead to Business Successes

According to Cohen, the effort and the brain power that goes into creating online slot machines have little role to play in the success of online gambling firms. The marketing strategies, relationship management and technologies adopted by firms go a long way in creating successful businesses.

Cohen said that Probability has sound understanding of the mobile gambling market. The key reason behind the noteworthy success of the firm is its focus on mobile gambling, excellent command over technology and the ability to overcome regulatory challenges. These give the company an edge over its competitors. Another company which understands the market well is William Hill online, according to Cohen.