The software providing company from Sweden, NYX Interactive AB, acquired NextGen Gaming recently. NYX Interactive AB offers a wide range of e-gaming products like bingo, casino, poker and sports betting.
NextGen Gaming Pty Ltd is an independent company supplying online casino games. The company does not provide operators like Playtech and Microgaming with software platforms. However, NextGen Gaming designs casino games especially those in the online slots category. These are accessed by top software providers and operators. Previously, Vegas Technology offered games from the portfolio of NextGen Gaming. The operators of Vegas Technology closed down after the Black Friday incident in the US.
Merger Aimed at Combining Games from the Portfolio of both Companies
The partnership deal between NextGen Gaming and NYX Interactive AB has been signed with the intention of creating a software provider that will offer games from the portfolio of both companies. This will include casino software, lottery and bingo of NYX Interactive along with games from the portfolio of NextGen Gaming offered on both land based and online platforms.
The partnership will allow the companies to offer a wide range of online gambling products. Customers can immediately access about 300 online casino games. With the ongoing initiatives for legalizing online gambling in many countries, there has been a trend among land based casinos to enter the online gambling industry.
Partnership will Facilitate Rapid Delivery of Online Gambling Products to Customers
In a recent press release it was stated that the companies involved in the partnership deal will employ advanced software to make sure delivery of online gambling products is timely. The customer base of the group includes operators of sports betting sites, online casinos and lotteries.
The games that customers will be offered include online slots, online roulette, scratch cards and instant-win games. Executive teams at the senior level of both NextGen and NYX will come together to carry out operations. Game development and other operations will remain in the Stockholm, Sydney and London facilities of both companies.
David Flynn – the Merger to be the Perfect Deal
NYX's CEO, David Flynn, when commenting on the acquisition deal, stated that NYX Interactive AB and NextGen Gaming are perfect for partnership. The deal will offer a rich platform on which customers can access a wide range of games. The top games of NextGen Gaming are a few of the best in the online gaming world. Flynn stated that his company is extremely excited about the partnership's future. NYX's co-founder, Staffan Lindgren commented that the deal is a strategic move on the part of both companies to compete in the regulated European online gambling markets. The key aim of the merger is to offer the best technology to gambling operators online.
Matt Davey Expresses his Confidence in the Acquisition Deal
NextGen Gaming's chief executive, Matt Davey expressed confidence in the deal. He stated that the employment culture of both companies is pretty similar. The teamwork will help to create and develop a wide variety of excellent online gambling products.
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